Creator-founders are building the next economy of culturally fluent and audience-powered businesses. We craft the brands that make that future undeniable.
by Eleanor Neale
YouTuber Eleanor Neale partnered with ALSK to evolve the identity of her true-crime channel as it entered a new chapter. With millions of viewers and a deeply engaged audience, the challenge was to reposition the brand in a way that protected her wellbeing while preserving trust and recognisability. We refined her visual world and introduced a cohesive identity system that strengthened consistency, deepened audience connection and supported the channel’s long-term sustainability.
by Sixteenth
Sixteenth partnered with ALSK to develop the identity for their sub-brand, 16th Studios, building on the foundations of the parent brand while elevating it into its own distinctive space. Our role was to maintain alignment with the parent brand whilst maintaining a clear difference and unique positioning. Alongside the identity system, we developed a strategic pitch deck that communicates the ambition behind the brand and the potential of their vision.
by Eleanor Neale
Eleanor partnered with ALSK to develop the brand identity for her second channel. The goal was to build a distinct visual world that expressed a more playful side of her personality, while maintaining strategic separation from her main platform. We crafted a cohesive identity system designed to give the channel its own recognisable presence from day one, ensuring it could grow independently while still feeling connected to her wider brand.
by Chris Donnelly
Chris Donnelly partnered with ALSK to develop the brand identity for his podcast, Wake Up, aligning it with his established LinkedIn presence. As his personal brand expanded into new formats, the goal was to create a cohesive identity system that could carry his authority beyond one platform. We built a scalable visual framework designed to translate his clarity and insight into a recognisable brand across channels from launch.
by James Watt
James Watt approached ALSK to develop a brand identity for Nova Pop, a protein -soda drink rooted in nostalgic supermarket design. The brief called for reimagining retro packaging through a modern lens, ensuring the brand felt culturally relevant rather than novelty-driven. We explored typography, colour systems and structural cues to build a cohesive identity that could confidently sit within today’s functional beverage landscape while retaining its old-school charm.
